How do Internet Marketers use articles to drive traffic to their websites and blogs

Here are just a few ways that article marketing can effectively generate new visitors and potential customers.

1) The first and most obvious result will be incoming links from the article directories and those that use your article because of the bio box you use that includes the link.

2) Submit multiple articles to multiple directories for the best exposure and to build more interest in your writing.

3) Use keyword research to gear your article towards popular search terms so that more people will use it and link to you, bringing you more exposure and more traffic.

4) Make the best of your resource box, use your name (or title, whatever you are branding) a link, and at least one important keyword in the bio/resource box.

5) Don’t give away the whole package at one time, give tips and be informative but leave a little bit yet to be learned so they will want to click on the link in your byline to learn more.

6) Give examples, no matter your topic may be a real life example is always interesting and gets people curious enough to want to click to hear more about it.

7) Don’t be a pushy, an article full of click here, go here, see me, is going to defeat the purpose behind itself.

8) Don’t expect it to happen over night, it takes time as your article gets distributed and the results for each article you do are going to be different in the amount of time it takes to see results happen.

9) Article marketing is just one slice of the pie, combined with other marketing techniques it can build a strong foundation for your website or blog, but it’s best not to rely on only one single method.

Sitting down to write a keyword rich article for your website, blog or for submission into an article directory isn’t always the easiest thing to, especially if you aren’t an avid writer, or aren’t sure how to properly structure your message.

Here are a few tips to help you get started:

Write what you know
The best articles are written by those who are familiar with the subject at hand. While research is often part of the writing process regardless of experience, having knowledge of your topic will make it easier for you to write informative, high quality articles that make sense to those reading them, and help them solve a problem or learn more about your subject matter.

Keep It Straight Forward
Try to avoid using jargon and words that may confuse your readers, especially if they are new to your subject matter. Keep it simple and entertaining, so you don’t lose them in the process.

Action!
Use action verbs and be as direct as possible when writing your articles. Prompt your reader to click on your bio/resource box links to find out more information. Always remember to use a call to action at the end of your article.

Be Specific
Don’t generalize, or write with a vague, confusing style. Be specific and to the point so they know exactly what you mean, and aren’t left pondering or guessing what you were trying to say. Write in short, concise sentences that drive your message across and encourage thorough reading from start to finish.

Tell A Story
One of the most interesting styles when used in article drafts are those written by people who weave a story into their message. Rather than reading long, endless information, telling a story will keep your readers intrigued and interested in what you have to say, since everyone who starts a story wants to see how it ends.

Watch Your Fingers!
It’s easy to drone on endlessly once you get started, so be careful to eliminate ‘noise’ and keep your article trimmed of any un-needed fat. You want a slim, direct article that gives your readers good information without giving everything away. After all, the point of article marketing is to lure your readers into visiting your websites or blogs, so you always want to ensure you leave them wanting more.

It Pays To Be Pretty
Using bullet points and appropriate page breaks is important if you want to make it easier for your visitors to read. Adding images to your article can add to the quality and make reading it more enjoyable.

Of course, if you want to become a skilled writer, the old saying “practice makes perfect” definitely applies. The more often you write, the better your writing will be. Take an hour a day to write a couple of articles and before too long, you will find it easier (and faster) to spin out dozens of high quality, interesting and well written articles ready for submission.

(And after awhile, you just might find that you enjoy doing it :)